Hello

Who am I

I'm a seasoned CRM and Loyalty specialist with over 20 years’ experience helping brands turn customer data into meaningful commercial outcomes. I'm not about "silver bullets" or promising you a "40% uplift in 30 days," or a "6 x increase in conversion rate guaranteed." For me, it's all about the experience; the kind you get after 20+ years of building, breaking, fixing and improving CRM/Loyalty programs in the real world.

Great loyalty propositions help businesses make smarter, data-led decisions and deliver real value for customers. But what I love even more is when those propositions are powered by a robust CRM strategy; the kind that actually shifts behaviour, builds connection and drives commercial outcomes. That’s the part that excites me most, and where I know I add the most value.

Get in touch, I love to chat! If your brand needs a fresh perspective on CRM, loyalty or customer lifecycle journeys… I’m here for it.

Why Customer Compass?

A compass doesn't tell you where to go, it helps you orient your customers, help them make better decisions to help them stay on course (the course being back to your brand or business.)

In order to do that, you need to

Cut through CRM, loyalty, data and martech chaos
Help them understand what they actually need and what matters most
Guide decisions with data, not gut feel or shiny tools

Some of the brands I've worked with

Platform Expertise & Affiliations